Our mission
Create unified digital and hardware infrastructure in the form of product seeds that replace UPC, labels, proof of purchase, and connected consumer guides.
This unlocks new dimensions to supply chain integrity, consumer wellbeing, and personalized product experiences.
How we get there
Obsess about scalable solutions for integration, crafting an intuitive experience to inspire discovery and trust in the consumer lifecycle and drive continuous product improvement.
Support an ecosystem that works with native and third party hardware and software.
Build digital interactions that coexist across multiple platforms, wherever people are.
SEED
FORM FACTOR 1/X
Components
Seeds are packaged to meet sku form-factor requirements (e.g. woven, insert, etc.) and designed around a standard component specification to be compatible with all devices.
20mm
8mm
Dimensions
20 x 8 x 0.05mm
Chipset & Identifiers
Multiplatform Item Identifier with triple authentication: on-chip, on device, and other digital, to secure items and secure available interactions.
RFID Sensing
Supply Chain, Marketplace, and Smart Home compatible antenna with integration into inventory management, monitoring, and access control.
Mobile NFC Sensing
NFC layer to enable personalized user experiences including supply chain detail, verify authenticity, transaction and use history, and social interactions.
Experience
Experience
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Consumer
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Marketplace
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Inventory
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Production
Devices
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Retail &
eCommerce
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Mobile &
In Home
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Sourcing,
Production,
Reclaim
Consumer
Consumer
Marketplace
Marketplace
Inventory
Inventory
Production
Production
Devices
How we get there
Obsess about scalable solutions for integration, crafting an intuitive experience to inspire discovery and trust in the consumer lifecycle and drive continuous product improvement.
Support an ecosystem that works with native and third party hardware.
Build digital interactions that coexist across multiple platforms.
We will offer seeds and devices directly to users for specific use cases, and separately integrate our technology in new lines of production for native capability.
We start by proving the value of the digital ecosystem to users. In the supply chain we first secure products most at risk for purchase abuse, counterfeit, and fencing.
We have a carbon neutral target for all supported products and digital systems.
We leverage data to promote ethical sourcing, production, and lead reclaim initiatives.
Mobile & In Home
Mobile & In Home
Retail & eCommerce
Retail & eCommerce
Sourcing, Production, Reclaim
Sourcing, Production, Reclaim
Designed at sku-level to form-factor requirements.
Seed Components
NFC layer to enable personalized user experiences including supply chain detail, verify authenticity, transaction and use history, and social interactions.
Mobile NFC Sensing
Supply Chain, Marketplace, and Smart Home compatible antenna with integration into inventory management, monitoring, and access control.
RFID Sensing
Chipset & Identifiers
Multiverse Item Identifier with triple authentication, on-chip, on device, and other digital, to secure items and manage available interactions.
Casing developed to be environment and wear resistant, fabric-woven and rigid variations for product requirements.
Packaging
Packaging
Specialized casing developed to be environment and wear resistant. Fabric-woven and rigid variations developed for cross-industry applications.
RF Identification
Supply Chain, Marketplace, and Smart Home compatible antenna with integration into inventory management, monitoring, and access control.
Chipset
Multiverse Item Identifier with triple authentication, on-chip, on device, and other digital, to secure items and manage available interactions.
Near Field Identification
NFC layer to enable personalized user experiences including supply chain detail, verify authenticity, transaction and use history, and social interactions.